Proposal

Freedom Property database reactivation

Prepared for

Josh Sherwood · Freedom Property

Scope

The contacts already inside Agent Growth

Date

September 2026

The brief

Your words, in August.

Freedom agents: potentially building a similar system for individual agents to generate listing opportunities, ads, landing pages, nurture, retargeting, booking and proper tracking through to an appraisal/listing.Josh Sherwood · 15 August 2026

I don't want us trying to do everything at once though. Let's get recruitment right first, prove that the model works and learn from the data.Same email

Recruitment is built and going live this week, ahead of Thursday night in Ipswich. So this is the next one. It does not start with new advertising. It starts with the contacts you have already paid for.

Findings · read live in Agent Growth, 8 September 2026

What we found.

01 13,089 contacts are sitting in Agent Growth Across thirty sub-accounts, and that figure excludes the recruitment database we built for you last month. Every one of them was paid for once.
02 3,197 opportunities are open, and 2,102 have not been touched since 1 January Sixty six per cent of your open pipeline has had nothing happen to it this year. These are not cold names. Somebody created a record because they were real.
03 3,459 contacts carry a paid Facebook lead tag. 111 carry contacted. 13 carry client. The field that would tell you who was worked is empty on almost all of them, so nobody can see who followed up and who did not.
04 Four database reactivation sequences are already built. None of them is switched on. Alongside three speed to lead sequences, eight nurture sequences and six newsletters, all built, all sitting in draft. Somebody already did this work.
05 194 workflows sit in draft against 162 published More of the system is switched off than is switched on, which is why the platform feels quiet while the leads keep arriving.

Read from your own instance with the agency seat you gave us on 28 July. Read only, nothing changed. Yours to keep whatever you decide to do next.

Findings

Where it is sitting.

751

untouched opportunities in a single agent databasethat account was last opened in Aug 2024

1,717

of the 2,102 sit in just five databasesso a pilot does not need the whole business

669

inbound messages are unread across the inboxesa floor, the export caps the sample

162

contacts arrived through a selling guide downloadthe highest intent segment in the book

Worth noting

This is not a people finding. Your agents are on their phones answering leads every day, and the platform never wrote any of it down, so there has never been a screen that told anyone what was left. The work below is the screen, and the follow up that should have been behind it.

Scope

What we would do.

01

Sort the database

Every contact and every open opportunity graded by how close it is to a sale, so the highest intent names go first and the competition entrants are not treated like sellers.
You find out what you actually own.

02

Reach out, in Freedom's name

Each contact called and messaged with a reason to talk: what their home is likely worth now, and an offer of an appraisal. Written in Freedom's voice, consent and do not call handled properly.
Every name gets a real approach, not another giveaway.

03

Book the appraisal

Anyone who is interested is booked straight into that agent's calendar, and the whole conversation is written back onto their contact record in Agent Growth.
The agent walks into a booked appointment.

04

Report it in your numbers

Contacts worked, conversations had, appraisals booked, and what each one cost. The same Friday report you already get for recruitment.
Cost per appraisal, not clicks.

How it works

In, through, out.

In

The contacts already in Agent Growth
The 2,102 untouched opportunities
The sequences already built and sitting in draft
Each agent's own calendar

The layer

Reactivation

Every contact worked by phone and by message, at a volume no team could hold, in Freedom's name and on Freedom's record.

Out

An appraisal booked in the diary
The conversation written onto the contact
Anyone not ready, dated and set to come back around
A weekly number you can read

It sits on top of the platform you already own and pay for. Nothing is rebuilt, nothing is migrated, and the data never leaves Agent Growth.

The pilot

One database. Four weeks.

You said it yourself in August: prove the model works, learn from the data, then expand. So this is scoped the same way recruitment was. One agent's database, worked properly, measured properly, before anybody talks about the other twenty nine.

You pick the database
Our read is the one holding 751 untouched opportunities, because it is the largest single block and nobody has opened that account since August 2024. Your call, and it can be your own.
We work it, you do nothing
Segmenting, writing, calling, messaging and booking all sit with us. The agent's only job is to turn up to the appraisals that land in their calendar.
Four weeks, then we stop and look
Contacts worked, pickups, conversations, appraisals booked, and cost per appraisal. If the number is not there, you have lost four weeks and a build fee, and you keep the segmented database and the sequences either way.
Then it either rolls out or it does not
If it works, the same thing runs across the remaining databases at a per database fee. If it does not, nothing else gets switched on.

Investment

What it costs.

Piece	Each	Qty	Line
Database audit and segmentationEvery contact and open opportunity in the chosen database graded by intent, with the competition traffic separated out.	$900	1	$900
The reactivation sequence, writtenThe approach, the offer and every message, written in Freedom's voice. Yours to keep and reuse on any database.	$1,400	1	$1,400
The calling and messaging layer, wired inStood up against your Agent Growth instance, writing every conversation back onto the contact record. Excludes call and message costs, which are billed at cost.	$1,600	1	$1,600
Booking and handoverAppraisals landing straight into the agent's calendar, with the notes attached and a ping when someone needs a human.	$500	1	$500
Consent, opt out and do not call handlingUnsubscribe and opt out written into every sequence, and the existing relationship basis recorded against each segment.	$400	1	$400
Full build, one off			$4,800
Pared back, audit and sequence and calling layer only			$3,900
Managed, per month			$2,400

Ex GST. Month to month, no lock in, the same terms as the recruitment engagement. Call and message costs are paid by Freedom directly, the way ad spend is. Rolling out to a further database after the pilot is $600 each.

The measure

What you would see.

In August you wrote that the number that eventually matters is cost per recruited agent, and the revenue those agents bring in. This is the same sentence with one word changed.

Contacts worked, and how many picked up
Out of the database, how many were reached, and how many held a conversation.
Appraisals booked
The only number that decides whether this continues. Counted in your calendar, not ours.
Cost per appraisal
The build and the month divided by what came out of it, put in front of you whether it flatters us or not.
Listings, and the GCI behind them
Traced from the listing back to the contact record and the conversation that started it, so you can see what the database was actually worth.