Proposal

Freedom Property database reactivation

Prepared for

Josh Sherwood · Freedom Property

Scope

The contacts already inside Agent Growth

Date

September 2026

Status

Private and confidential

The brief

Your words, in August.

Freedom agents: potentially building a similar system for individual agents to generate listing opportunities, ads, landing pages, nurture, retargeting, booking and proper tracking through to an appraisal/listing.Josh Sherwood · 15 August 2026

I don't want us trying to do everything at once though. Let's get recruitment right first, prove that the model works and learn from the data.Same email

Recruitment is built and live. So this is the next one, and it does not start with new advertising. It starts with the contacts you have already paid for.

The idea

Every contact you have ever paid for gets a call.

Years of enquiries are sitting in Agent Growth with nobody's name against the follow up. We call and message every one of them in Freedom's name, with a reason to talk: what their home is likely worth now, and an offer of an appraisal.

Sellers get booked
Anyone thinking about a move is booked straight into an agent's calendar, with the conversation attached.
Buyers get brought up to date
Budget, timing and what they are looking for, written back onto the record so the next listing goes to the right people.
Everyone else gets a date
Not now is an answer. They are marked to come back around, and they do.

Nothing new is bought. The database you already own gets worked, properly, for the first time.

Findings · read live in Agent Growth, 8 September 2026

What you already own.

13,089

contacts sitting in Agent Growthacross thirty databases, not counting recruitment

2,102

open opportunities untouched since 1 Januarytwo thirds of the open pipeline

162

contacts who downloaded a selling guidethe highest intent segment in the book

4

reactivation sequences already built, never switched onsomebody already did this work

Worth noting

Every one of these names was paid for once. This is not a people finding. Your agents answer leads on their phones every day and the platform never wrote it down, so nobody has ever had a screen that showed what was left.

Read from your own instance with the agency seat you gave us on 28 July. Read only, nothing changed.

Proof · April 2026

Three agencies did this in April.

The same approach, run on the dormant databases of three agencies, over one month. Their numbers, shared with their permission.

Agency	Contacts	Calls made	Answered	Pickup	Leads	Appraisals
Yard Property	724	1,352	641	47%	36	4
Sherlock Holmes	157	395	180	46%	4	3
Raine & Horne BP	1,122	2,087	779	37%	35	14
One month, three databases	2,003	3,834	1,600	42%	75	21

Industry average pickup on a cold call to a database is 16 to 20 per cent. These ran between 37 and 47. One of the calls that found a seller is on the next page.

Proof · one of the April calls

This is what the call sounds like.

Thirty nine seconds. A contact who had not been spoken to in years, called with the offer of a market update. The agent finds a seller and books a desktop appraisal.

RecordingPlay the call

0:000:39

One of the April calls, exactly as it was recorded. The address is not in the clip.

AgentWe're just touching base with a few neighbours to see if they'd like a quick market update on their home. Would you like me to pop you on that list?
ContactYes, please. I have been thinking about selling, so it's probably come at the right time that you contacted me.
AgentThat's really good timing then, I'm glad we caught you. Would you prefer to pop past for a quick in-person chat, or would a desktop appraisal by email be easier to start with?
ContactIf you can just send me an email with the appraisal and what you guys think you could get for me, that would be good.
AgentEasy, we can definitely do that for you.

Scale

Forty calls a day, or four thousand.

One person on the phones

800

calls a month, on a good month. Five months to get through the untouched pile once, and none of it written down.

The layer

4,000

calls onto the 2,102 untouched opportunities inside the first fortnight, every one recorded and written back onto the record.

1,680

conversations answeredApril's pickup rate on your 2,102

12 to 40

appraisals from the untouched pile aloneApril's range, applied to your count

72 to 250

appraisals across all 13,089 contactsthe same range, on the whole book

April's rates applied to your own counts. A range, not a promise. The pilot is what turns it into your number.

How it works

In, through, out.

In

The contacts already in Agent Growth
The 2,102 untouched opportunities first
Freedom's own scripts and voice
Each agent's own calendar

The layer

Reactivation

A voice and text agent we run, calling and messaging in Freedom's name at a volume no team could hold. Every call recorded, every conversation written onto the contact, and a person stepping in the moment one is needed.

Out

An appraisal booked in the diary
The conversation on the contact record
Anyone not ready, dated to come back around
A weekly number you can read

It sits on top of the platform you already own and pay for. Nothing is rebuilt, nothing is migrated, and the data never leaves Agent Growth.

The pilot

One database. Four weeks.

You said it yourself in August: prove the model works, learn from the data, then expand. So this is scoped the same way recruitment was. One agent's database, worked properly and measured properly, before anybody talks about the other twenty nine.

You pick the database
Our read is the one holding 751 untouched opportunities, because it is the largest single block and nobody has opened that account since August 2024. Your call, and it can be your own.
We work it, you do nothing
Segmenting, writing, calling, messaging and booking all sit with us. The agent's only job is to turn up to the appraisals that land in their calendar.
Four weeks, then we stop and look
Contacts worked, pickups, conversations, appraisals booked, and what each one cost. If the number is not there, you have lost four weeks, and you keep the segmented database and the sequences either way.
Then it either rolls out or it does not
If it works, the same thing runs across the remaining databases. If it does not, nothing else gets switched on.

The measure

What you would see.

In August you wrote that the number that eventually matters is cost per recruited agent, and the revenue those agents bring in. This is the same sentence with one word changed.

Contacts worked, and how many picked up
Out of the database, how many were reached, and how many held a conversation.
Appraisals booked
The only number that decides whether this continues. Counted in your calendar, not ours.
Cost per appraisal
What the month cost divided by what came out of it, put in front of you whether it flatters us or not.
Listings, and the GCI behind them
Traced from the listing back to the contact record and the conversation that started it, so you can see what the database was actually worth.

Worth noting

Everything above already exists as a report for recruitment. It arrives every Friday afternoon and would carry this alongside, on the same page, so there is one number for the whole relationship rather than two.

The next step

Two thousand one hundred and two opportunities are already yours. They have just never been called.

Prepared by LOVR for Freedom Property · private and confidential
Nath Thompson · nath@lovr.agency · lovr.agency